OUR STORY
How SUB10 came about.
Dean had a long career in Athletics representing New Zealand and attending University in the United States of America on an Athletics Scholarship. Focusing on the 100m sprint, he made a World Junior 100m final, being the only New Zealander to date to do so. Sub 10 seconds is the gold standard in sprinting, something Dean came close to achieving and how the name Sub10 was born. His training off the track involved countless hours in the gym, a passion he continues to this day.
MENTAL HEALTH
Dean’s story is one of resilience and transformation.
At SUB10, we’re more than just a gym – we’re a community led by Dean and Sacha, a dedicated husband and wife team who bring a unique blend of experience and passion to everything we do.
With a distinguished career spanning nearly 18 years in the New Zealand Police, Dean has faced intense pressures and challenges, both physically and mentally. His journey took a pivotal turn when he encountered personal struggles that deeply impacted his mental health. Seeking a path to recovery, Dean turned to fitness and cold water therapy, finding solace and strength in these practices.
This personal experience ignited Dean’s commitment to creating a space where others can find similar healing and empowerment. His journey led to the founding of SUB10, a gym designed not just for physical training but for holistic well-being. Dean’s background in high-pressure environments gives him a unique perspective on the importance of mental health in fitness, shaping SUB10 into a place where support and understanding are paramount.
ABOUT SUB10
We’re here to provide the tools, support, and encouragement you need to succeed.
SUB10 is more than a gym – it’s a haven for those seeking to improve their physical health while also nurturing their mental well-being. Our focus is on creating a supportive and inclusive environment where everyone feels like part of the family. We believe that fitness is a journey best undertaken with a community by your side.
Our facility is designed to cater to all aspects of your fitness journey, from cutting-edge equipment and dynamic training spaces to a dedicated recovery room and supportive services. At SUB10, we prioritise your well-being, offering a clean, friendly, and non-judgmental space where you can achieve your goals and find balance.
Whether you’re here to lift weights, engage in functional training, or simply recover and relax, SUB10 is dedicated to helping you thrive. Join us and become part of a community where your journey is supported every step of the way.
> STRENGTH
> RESILIENCE
> COMMUNITY
> RECOVERY
OUR FOUR PILLARS
WHAT WE ARE ALL ABOUT AT SUB10
Community First
We’re all about bringing people together. At SUB10, you’re not just another member – you’re part of a family. Whether you’re a seasoned gym-goer or just starting out, there’s a place for you here with zero pressure and full encouragement.
Top-Tier Equipment
We’ve invested in high-quality gear and machines to ensure your workouts are effective and enjoyable. We keep our space spotless because we know a clean environment helps you stay focused.
No-Judgement Zone
Fitness isn’t about fitting into a mould – it’s about moving at your own pace. We’re here for everyone, whether you’re just dipping your toes into the fitness world or looking to take it to the next level. No matter how you look or where you’re at, you belong here.
Recovery Room
Training is just one part of the journey. We’re proud to offer a dedicated recovery space, featuring ice baths and tools designed to help you heal, recharge, and come back stronger. Your health and well-being are our priority.
STRONGER TOGETHER | THE SUB10 WAY
At SUB10, we believe fitness is more than just lifting weights or hitting goals – it’s about the people beside you, cheering you on. We’re a family, a team, a community built on trust and support. No matter where you start, we’re here to help you push past your limits and grow stronger together. Your journey, your pace – we’re with you every step of the way.
TRAINING & RECOVERY
67 Jellicoe St, Te Puke
